Examining The Impact of Changes in The Efficiency of Technology on The Rise and Demise of Technological Firms: A Case of Global Mobile Handset Manufacturing Industry

In this research we have studied the changes in the technology performance in the smartphone industry, and by using theoretical models in technology management literature, we have compared this performance with coustomer’s required level of performance. The study shows that after 2011, the level of customer satisfactions depends less on the technology performanceand more on the price. This observation is consistent with Christiensen’s suggested model for technology performance, in which after a certain point technology’s performance surpasses the customer’s need.