Ranking Effective Indicators on Selling Sport Products via Virtualization
The study is to rank the indicators that affect the sale of sports products through cyberspace from the perspective of physical education students of Payam-e- Noor University of Tehran. The statistical population included all female and male physical education students of Payam-e- Noor University of Tehran, whose total number was 1302 (635 women and 667 men). According to Morgan table, 302 individuals were selected by cluster and random sampling from south Tehran, Tehran west, Lavasan, Shahriar, Varamin and Pakdasht branches. A researcher-made questionnaire was used to collect data. Its validity was confirmed by 10 sport management experts and its reliability was calculated by Cronbach's alpha (0.81).
To assess the validity of the questionnaire, content validity and confirmatory factor analysis were used. This research is an applied survey and its information was provided on gathering method. In order to investigate the relationship between variables, the correlation between the types of research is measured. For data analysis, one-sample t-test and two samples, ANOVA test, Pearson correlation test, and Friedman test for ranking the factors were used by SPSS20 software. Factors such as the quality of content and website design, the amount of Internet access, the method of receiving goods and how to pay, the speed and ease of using the website, the reliability of the store, the side services and its effective advertising are factors affecting the sales of goods.On the other hand, it was found that the age and education are important factors in the attitude of individuals towards the impact of store promotions on its sales growth.
Article Type:
Research/Original Article
Strategic Studies On Youth and Sports, No. 39, 2018
215 - 226
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