Application of Knowledge Management Concepts in Non-Teaching Systems (Studied Case: Iran Printing and Publishing Society)

The purpose of this study is to examine the fundamental question with regard to extensive changes in technology, which aspects of the concepts and processes of knowledge management in the Printing and publishing industry are more applicable and need to be prioritized in order to establish an effective teaching system in this industry? The study was a qualitative type with phenomenon approach, in particular survival analysis. The participants of this study were selected through targeted snowball sampling to theoretical saturation boundary, from eight experts, well-known publishers and practitioners. The dependability, credibility and patriotism validity has been utilized to strengthen the reliability of the research. The data from interviews were analyzed using a seven-step Colaizzi method. The results of the coding of 37 components were precipitated and could be clustered in 13 inferential issues. Finally, 6 structures consisting of the following themes were driven, which were recognized in the Iranian printing and publishing industry as part of the concepts of the Knowledge management monastery: Standardization of curriculum packages, Diversification of training supply systems, Aesthetic expansion of the training, Marketing and branding, Comprehensive and effective logistics, Continuous monitoring based on return on capital. The analysis presented in this study shows that the application of the mentioned concepts will enhance the productivity of the printing and publication industry in the face of the wide variations in the internal and external dimensions of this industry.