Explanation and presentation model of rural tourism economy in Iran

Rural tourism has been studied as new strategy of rural development in rural development -related studies and researches since one decade ago. However, comprehensive model, in order to assessment rural tourism economy, has not been presented because of variety effective indicators in rural tourism, variety of villages in Iran and its differences with other countries. Therefore, it was essential that has been done important step in the subject. In the paper, a native model of assessment rural tourism economy in the country has been presented by qualitative method “grounded theory” and accompanied with assessment of experts. Thus, final model of assessment rural tourism economy was presented according to surveying of tourism villages in the country, interviews and group discussions with rural tourism elements, surveying observations and feedback from experts by questionnaire that it includes 5 categories: economic reconstruction, agro-tourism, non-agro-tourism, local community participation and economic sustainability accompanied 21 criteria and also per criteria has alternatives and development levels. In order to applied survey of the model, tourism economy in Abyaneh village was surveyed according to the model that it showed relative impacts of tourism in the village. Also, According to achieved results from Abyaneh village, the economic effects of Tourism in this village has been evaluated average in terms of utility. Also, it has had important role in the field of migration & its trend decrement from village to city as well as has had desired effect in the field of investment & employment of service sector. But, it seems that mental image from village is not desirable & its people have no more satisfaction from tourism. Thus is a very negative point & is an important factor in relative value of tourism economic factor in Abyaneh village.