Management of Media Innovation: A Comprehensive Framework
Author(s):
Article Type:
Research/Original Article (ترویجی)
Abstract:
Innovation is a key element for survival of many enterprises and Media business in first place and secondly, for getting competitive edge by such entities. Since the emergence of electronic media, volume of media products have been increased and become more essential in global market. Following such development, the issue of innovation has gained more importance for media organizations. Although not much time has passed since emergence of theories and concepts on media innovation, but research works in this area has made significant progress both quality and quantity wise. Since media organization in comparison to other organizations face more professional, social and rivalry challenges, therefore a number of prominent researchers consider media innovation management topic a very new area of studies on media management. However, so far no comprehensive framework has been developed for understanding the concept of media innovation management and the need for such framework within the media literature is greatly felt.
With respect to the above, by relying on theoretical literature of topics such as innovation, innovation management and media management, the real objective of this paper is to develop a comprehensive framework for better understanding of the question of media innovation management
With respect to the above, by relying on theoretical literature of topics such as innovation, innovation management and media management, the real objective of this paper is to develop a comprehensive framework for better understanding of the question of media innovation management
Keywords:
Language:
Persian
Published:
Rasaneh, Volume:29 Issue: 3, 2018
Pages:
57 to 83
magiran.com/p1919956
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یکساله به مبلغ 1,390,000ريال میتوانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.
دسترسی سراسری کاربران دانشگاه پیام نور!
اعضای هیئت علمی و دانشجویان دانشگاه پیام نور در سراسر کشور، در صورت ثبت نام با ایمیل دانشگاهی، تا پایان فروردین ماه 1403 به مقالات سایت دسترسی خواهند داشت!
In order to view content subscription is required
Personal subscription
Subscribe magiran.com for 70 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!