Identification of Effective Factors on the Development of Export of Medical Equipment Using Grounded Theory

Today, exports play a major role in the development of countries, and in this regard, the medical equipment industry is one of the most prestigious industries in Iran. The purpose of this study was to identify the factors affecting the export of medical equipment. The present research is an applied research, in terms of nature of research is exploration and in terms of approach, is a qualitative research type. Data from interviews with 12 specialists and managers of medical equipment companies were analyzed using Grounded Theory Methodology. The results of the interview were analyzed in three stages (open coding, axial coding and selective coding). 37 concepts were extracted from the interviews and ultimately in selective coding in five structural, economic, organizational, political-legal and marketing components was accepted. According to the results of the research, the active companies in the medical equipment industry should consider the indicators introduced in structural, economic, organizational, legal, political, and marketing components in their planning for export development.