Designing an Innovation Cultural Model and ways to promote it in manufacturing companies

The present study aims to achieve a theory in the field of innovation culture in order to better understand this phenomenon in manufactureing companies of the industry, mining and trade organization of mazandran. The research method is qualitative and based on grounded theory. For data collection and data analysis were used the most prominent literature and semistructured interviews was done by Strauss and Corbin method and paradigm model. The sampling was done by theoretical sampling method and using the purposeful judging and snowball techniques. The results of the analysis of the data obtained from the interviews during coding process led to the creation of a theory in the field of innovation culture, based on which the causal conditions, subjective, interventional, strategy and consequence In terms of the main category of innovation culture, they have found meaning.