An Appraisal of the Impact of Market Orientation Dimensions on Knowledge Management Functions

The purpose of this study is to investigate the relationship between the dimensions of market orientation and knowledge management functions, as well as to provide a conceptual model in this field. In the first phase, 9 indicators were identified by reviewing the research literature and conducting interviews with the experts group for measuring the concept of market orientation. These indicators were categorized by confirmatory factor analysis into three groups of knowledge management functions including knowledge acquisition, knowledge dissemination, and knowledge responsiveness. In the second phase, structural reliability (conceptual variables) and convergent validity of the research tools were assessed and confirmed. The required data was collected by survey method. The statistical population of the study included all available active sectors in the country's economy among whom a group of managers was selected as the sample and the questionnaire was presented to them to be answered. In the final phase, the collected data were analyzed using correlation and multiple regression analysis. The results confirmed the positive and significant effects of market orientation on the knowledge management functions.