Identification the Priority of Birjand Tourist Attractions

Tourism is considered as one of the important economic sources, and an effective factor in cultural, social and economic development. With direct and indirect employment and consequently, monetization for tourism destinations, tourism plays an important role in the economy of these regions; to achieve this income, it necessiates to attract the tourists. And in order to benefit from the tourism, tourism destinations priority shall be identifie, otherwise, the absence of clear-spotted priorities, will cause vague in investigation, and capital's dissipation. Prioritizing the power of of tourism attractions, with the end of optimized management of short-time capitals, and shortening the ROI time, and increasing the investment efficiency, also the lack of similar studies in this subject, has necessiated this research study. The aim of this study was to determine the importance and priority of tourist attractions in Birjand. This study is applied in purpose, enjoying a descriptive-analytical-survey research method. Data were gathered using documentary and library resources and questionnaires, field visits, also interviews with experts and tourists from 12 Birjand tourism sites. Sample size was 205 tourists, calculated using Cochran formula with error of 0.075%. In this study, we used fuzzy multi-criteria hierarchical analysis, and gray analysis, to prioritize sample locations. According to the results of the fuzzy hierarchical analysis process, access indicators weighting 0.2987, and visual value weighting 0.1726, had the most importance in the leveling og tourism sites. Based on the final results based on Gray analysis, Akbariyeh Garden were at the toplevel, while Birjand castle, and Amir Shah dam having placed at the next level. Therefore, these places had more potential and ability for investigating in tourism promotion. The combination of fuzzy Model and Gray Analysis, have been the innovation factor of this research.