The Determination of the Relative Contribution of staff performance by internal marketing marketing (Case Study: Youth and Sports Office of Khorasan Razavi province)

The aim of this study was the Determination of the Relative Contribution of staff performance by internal marketing. It was a descriptive and correlational research. Statistical population of this study was all employees of the sports and youth offices in ‎Khorasan Razavi province. Sampling method in selection of offices was purposeful and in selection of employees was total number type and ‎altogether 120 questionnaires were collected. Research tool was Paterson's job performance questionnaire and Bansal's internal marketing questionnaires. ‎ The validity of questionnaires after translation and localization was approved by 10 of sport ‎management professors.‎ Reliability of questionnaires using Cronbach's alpha coefficient for Paterson's job performance questionnaire (0.97) and for Bansal's internal marketing questionnaire (0.94) was obtained. Data analysis at both descriptive and inferential level (kolmogorov - smirnov test, pearson ‎correlation coefficient, multiple regression) was measured. The result of research showed that there is a significant relationship between internal marketing and staff performance (r= 0.74, p<0.01). Also the ‎result of multiple regression test showed that that ‎‎3 components: occupational safety, information sharing and staff empowerment are significant predictors for job performance. According to the results, generally internal marketing can improve the staff performance.