Value Capturing in Technological Strategic Alliances and Factors Affecting Its Various Dimensions: A Case Study of the Automotive Industry

Nowadays, due to the complexity and uncertainty in the business environment, joining strategic alliances, as a source of innovation and gaining competitive advantage, especially for the technical and technological development or technology transfer is required more than ever. Several studies show the high rate of failure in these types of alliances. The alliance is successful at the same time as the joint ventures create a common value, and each party acquires its share of the alliance. But the main challenge comes from the value acquisition. In this paper, "the value takeover in the technological strategic alliances" has been investigated as one of the important factors influencing the success or failure of this type of alliances and is defined as "the total firm value of the union, plus the share of the firm of the joint value created." After reviewing the literature and identifying the factors affecting the dimensions of value capturing, the importance of each of these factors was examined using fuzzy best-worst method (FBWM) in the automotive industry. The results indicate that absorptive capacity, bargaining power and previous general experience of the firm are the most important factors affecting value capturing in the technological strategic alliances, and firms must focus on these factors in order to gain value from an alliance.