Factors of Implementing Cloud Computing in Sports Organizations

Due to technology’s growth and human’s dependence on digital world, as a way to accelerate and improve customer service, using Cloud Computing is necessary. Despite its advantages, using cloud storage is not a prevalent phenomenon. Lack of standard context about the utilization of cloud computing is another factor. This study aimed at identifying the factors affecting the implementation of cloud computing in sports organizations, based on a four-dimensional hybrid model. The statistical society of the research consisted of 60 people, all experts and managers of the Sports and Youth Departments of Kurdistan province, chosen through targeted sampling. The research tool was a questionnaire, designed based on the Sargolzaei Javan Questionnaire (2017). The formal validity of the questionnaire was approved by the IT specialists and faculty members of both fields of sports and computer. The incompatibility rate of the questionnaire was also calculated (0.0256). Using Chang hierarchical techniques, the indices of the implication of cloud computing were prioritized respectively as technological, human, environmental, and organizational. The results of this study can provide managers a comprehensive viewpoint of the factors affecting the adoption of this technology, in order to plan for handling them in their organizations.