Determining the Role of Strategy on Performance Management of Cultural Organizations Using Qualitative Content Analysis and Fuzzy Delphi

Cultural organizations have features that use conventional patterns and models of performance management for them can not lead to appropriate results. The purpose of this study was to identify the role of strategy and its key components in managing cultural organizations and determining the value and priority of each component. The research method was mixed. The qualitative stage of the qualitative content analysis methodology was provided from 2014 onward and a small phase of the Delphi fuzzy method, the statistical community of which consisted of 50 professors, managers and cultural experts, and sample size equal to 12 eligible Delphi. Qualitative data analysis was performed on the basis of qualitative content analysis and its results were subjected to fuzzy delphi by experts and analyzed by triangular fuzzy Delphi method. The results indicate that strategies in cultural organizations are a kind of new strategy and explain the activities, goals and missions of the organization. On the other hand, having a strategy for these organizations is the symbolic role of power and rationality. Other key components of the strategy are, respectively, the impact on the performance of cultural organizations: strategy formulation (6.29), strategy evaluation (6.19), and strategy implementation (5.94).