The representation of work culture in Bakhtiari proverbs

Entrepreneurship develops in environments where the values and beliefs of the environment are appropriate to the culture of entrepreneurship. Therefore, it is essential to recognize the culture of work and entrepreneurship within different ethnic groups. Proverbs can be very effective in this regard because they are the manifestation of the values and beliefs of each ethnic group and their attitudes towards different issues, such as work culture and entrepreneurship. By adopting the method of content analysis, the purpose of this study was to explore the culture of work and entrepreneurship based on counterfeits in Bakhtiari culture. Compassion, responsibility, care, fidelity, gender, creativity, legality and rationalism are the elements of the culture of work in Bakhtiari culture. The results of the study show that, by the multiplicity of examples of Bakhtiari culture, these values and beliefs about work and entrepreneurship are institutionalized, that one must be responsible for the conduct, perseverance and hard working. These attitudes are in line with the entrepreneurial culture, but the positive attitude towards fanaticism, the focus on the point of reference and the negative attitude towards women's creativity and work, including weaknesses in the culture of work and entrepreneurship are found in the proverbs of Bakhtiari, which do not correspond to the entrepreneurial components.