Psychological Factors Affecting the Pattern of Loyal Behaviors of Female Professional Sports Fans with Self-Sufficiency Approach in Financing

Regarding the financial problems of women's professional sports, this sector is forced to self-sufficiency and choose different ways of earning money and financing for its development. The presence of fans in the professional competitions is one of the potentia sources of revenue that has been neglected. The purpose of this research is to investigate the psychological factors affecting the creation of loyal behaviors of female professional sports fans with a self-financing approach. The statistical population of the study includes athletes female and coach in the Enghelab stadium. 500 were selected as sample and a researcher-made questionnaire distributed among them, and by structural equations modeling and PLS software, the hypotheses tested. The research findings showed that the psychological factors of team identification and the identity as well as other motivational factors such as escape from daily routine, nationalism and excitement, have an effect on strengthening of loyalty behaviors of ladies professional sport fans, which will lead to their participation in professional competitions and ultimately making money. Also, the moderating role of attitudinal loyalty was examined and confirmed.