The Effects of Artists' Tendency to Instagram as a Gallery

The growth of social networking media as a result of web technology has created many changes in the lives of the Earth's inhabitants. Instagram is one of the most popular social media networks in our country, based on photo and video. Today, due to the widespread use of these social networks, artists have also turned their attention to the introduction of artwork. Researchers are trying to find out what the positive and negative effects of this use will be among the artistic community and their audience. So that they can see the causes and effects of the trend of younger artists and their audience to this social network. This research is carried out qualitatively and the Grounded Theory method is used for analysis. In addition to positive effects, such as the familiarity of the middle class with the artistic community and the introduction of young and creative artists, it would be factors such as the lack of criticism and the free circulation of any work as an artwork and the transmission of misinformation from its negative effects.