Assessment of tourist satisfaction from tourism product using HOLSAT model Case Study: Ilam Province
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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
Increasing the number and expansion of tourism in different areas of the world has led tourism to be introduced as the world's largest industry and attracts the attention of programmers and is one of the high-potential economic activities. It can be transformed by its powerful force causing changes in the economy of the countries. In this regard, the satisfaction of tourists has a great influence on the direction of its economic benefits. Therefore, the present study aims to measure the satisfaction of tourists from the tourism product of Ilam province using the HOLSAT model. For this purpose, descriptive-analytical and survey method has been used. The statistical population of the study is tourists who travel to Ilam province for tourism purposes. The sample size is 250 tourists who have been selected in a straightforward manner. A questionnaire was used for data collection and SPSS and Excel software were used to analyze the data. The results of the HOLSAT tourists' satisfaction survey show different levels of tourist satisfaction from tourism product dimensions. So that the components of the studied dimensions of gravity, destination and image of the destination of the tourists satisfaction from tourism product of Ilam province on the scenario (Win) and some components of the dimensions of facilities and destination costs in the scenario (Lose). In general, it can be concluded that tourists are pleased with the many tourism products in Ilam province.Keywords: Tourism Satisfaction, Tourism Product, HOLSAT Model, Ilam Province

Language:
Persian
Published:
journal of urban tourism, Volume:5 Issue: 4, 2019
Pages:
87 to 104
magiran.com/p1947642  
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