Making Meaning of Colour In Fatemy Spring Billboards of Tehran

In this research making-meaning of colour in Fatemy Spring billboardswere investigated for identifying denotations of colour system. The research corpus consists of 200 billboards. For discovering making-meaning pattern of colour in research corpus, Kress & Van Leeuwen (2002, 2012), O'Toole (2011) and Bateman (2014) adopted and integrated with theoretical considerations of Hultz schuhe (2005). The findings showed that making meaning of colour in current atmosphere of Iran had systemathic pattern. Generally, mythic system of Fatemiye mourning preferred and spring mythic system has been replaced by the Nowruz celebration. Moreover, representing natural aspects of spring in the genere of Tehran's Fatemy Spring billboards led to fade mythic elements of Fatemiye mourning.