Comparative study of the behavior of investors in equity portfolio (Classic financial approach or behavioral finance approach)

Investor’s behavior is hardly comprehensible as people who have rational behavior and they are after profit optimization, all knowing, and extremely reasonable in the real world. Even by the assumption that investors are omniscient and they know everything, this fact that they may have to interact in the process of searching for information and, they may have rational limits, has been ignored. The studies that have been done in the country to explain the behavior of stakeholders in stock exchange or classic finance or just behavioral finance and mediating and intermediate variables and moderating influence on these approaches have not been studied and analyzed. Therefore, lack of Comprehensive research that simultaneously investigate and consider the allotments of both approaches on decision making of all stakeholder’s stock, had been sensed. The aim of this study is to check and investigate the position and the place of both approaches of behavioral finance and financial Classic in decision-making system to choose stock portfolio to be determined much more the fund’s market players according to which view they should behave in the market. All brokers of stock exchange, buyers stock including real, legal people, analysts of capital market and investment companies which are active in exchange, are the statistical community of this study. To test and examine the hypothesis, descriptive Statistics and Wilcoxon test had been used. The results showed that none of the three groups haven’t completely followed the specific approach while classic financial approach had a higher level of average approach.