Examining the Structural Relationships of Previous Visits, Motivations, Satisfaction and Tourism Intention to Return (Case Study: Tabriz city)

In recent years, with the growth of tourism industry, the importance of tourist satisfaction assessment has been noticed as a tool for developing competitive advantage. Because those tourists who have visited the destination are the most reliable source of information for potential tourists, satisfied tourists may have a positive word of mouth recommendation. In fact, because tourists are a vital source of tourism collections, Efforts to increase their level of satisfaction have a great influence on the well-known reputation of a single collection and thus an increase in the number of its audience. Tourists share their positive and negative experiences with the destination with others. This study aims to Examining the structural relationships of Previous visits, motivations, satisfaction and tourism intention to return in the city of Tabriz has been done in the September of 2014. The required data for this study with available random sampling method from Foreign tourists that in September 2014 have visited the city of Tabriz and is collected by questionnaire instrument. The nature of the research is from kind descriptive- correlation. As well as, from the Spss 16 and Lisrel 8.5 software’s different methods of descriptive and inferential statistics to analyze data and test hypotheses have been used. In this research, from Alegre etal (2009) model used. Provided results showing that Previous visits on satisfaction and tourism intention to return has a significant and positive impact. motivations on satisfaction and tourism intention to return has a significant and positive impact. As well as the impact of tourist satisfaction on tourism intention to return is positive and significant.