Investigation of financial inclusion and financial literacy's Role in Perceived Investment Value in Tehran Stock Exchange

The most important microeconomic theory and theories of modern finance is that the value of the investment, increase profitability, rationality and perfect information, lies. But recent research shows that the value of investment in various aspects and influenced by various factors, including the role of financial inclusion and literacy. Leading financial inclusion and financial literacy study to evaluate the impact on the perceived value of investing in the stock market took place. This is a usability study of its kind, was a cross-sectional survey was conducted. The population of Hamedan an unlimited number of active investors in the stock exchange were estimated from a sample of 384 members was selected randomly and without replacement. Data collection instrument was a questionnaire and field data collection. In order to analyze the data structure based on partial least squares path modeling was used. The results showed that inclusion and financial literacy and Mvlfhhayshan significant impact on the perceived value of the investor's investment. As well as evidence of a direct and positive impact on the inclusion of financial literacy and financial parameters were observed.