Study of rhetorical persuasion techniques in the poetry of Abu TayebMotanabbi

Pragmatism culture considers literature as an effectual and the most beautiful kind of speech. The speech which not only has beauty and elegance but also has all the connection functions and responsibilities of language. So persuasion technique as final point of any kind speech is considered under category of functional linguistic as lingual speech science. Whereas literal application more than mere and hypothesis applications represent functional language usage in speech.in this study we want to investigate language tactics of persuading in Divan of Arab famous poet who is master of language architecture. High place of Motenabbi in language and presence of language strategies in his Divan shows that the poet has used persuading language elements and the most important of them are repetition and poetic harmony methods such as balance and tasrie to transfer most of the motivations and feelings to addressers for fixing and emphasizing of meaning. Also repetition and its wide direction from speech aesthetic and speech persuasion aspects have more usage than others language methods in poet Divan.