Ahl al-bayt's Communication Styles in Changing the Attitude of the Audience

Attitude and change of attitude is one of the important issues in the field of psychology, which is closely related to the behavior of people. Since Ahl al-bayt (AS) are the best leaders of humanity, they possess the best methods and practices in communicating and changing attitudes. The present research has considered their communication styles. The aim of the research is to investigate the communication styles of Ahl al-Bayt (AS), in changing the attitude of the audience, and the method used in this research is descriptive-analytic. In this regard, firstly, the teachings of Ahl al-bayt's educational styles were extracted from Islamic sources with respect to the purpose of the research. Findings of the research indicate that Ahl al-bayt (AS) used five motivational, persuasive, emphatic, objective, and reactive styles in order to change the attitude of the audience. The infallibles (AS) used positive reinforcements, punishment, pattern and questioning in the motivational-oriented style, and rhetorical, narrative and dramatic methods in the style of objectification, and reasoning methods and creating attractiveness in the persuasive style, and content repetition and emphasis in various formats in the emphatic style, and they used quiet, intimidation, fidelity, and military reaction In the reactionary style.