Implication of Balanced Scorecard Approach In Manufacturing Firms: A Case Study Of An Car Manufacturing Company

The aim of this article is to illustrate the development and implementation of Strategic Planning and Balanced scorecard Approach in a car manufacturing company. Balanced Scorecard is a tool for measuring organizational performance in line with the objectives and strategies in the four perspectives: financial, customer, internal processes and learning & growth. According to This model, after identifying and clarifying the mission and vision of the organization in the studied company, the objectives in each of the four perspectives of the balanced scorecard were defined, and then the intermediate targets (goals), indicators (measures) and initiatives were determined. Finally, in order to determine the effectiveness of designed measures, performance of the company was evaluated by comparing the current situation and target values. The results indicate the success of this approach in order to achieve the goals set and the organization's understanding of the goals and indices.