Designing a strategic management model for Qom religious metropolis

Strategic management of the religious metropolises due to owning specific features, a special condition is seen in these metropolises which causes the metropolis strategic management area to encounter some issues. This dissertation designs the strategic management model of Qom religious metropolis using qualitative research method and in-depth interviewing and group discussion. Carried out interviews with 17 experts of the urban management area and group discussion with 10 experts have scrutinized this issue using thematic analysis methods. The results obtained from the interviews and group discussions reflect that this religious metropolis has a managerial institutional ground and environment which is multiple and different from other metropolises. The activists and the main factors of strategic management area in this city are vast and various. Thus, comprehensive and complete attention to the environment and the ground and also activists is recommended. Two interactive and cooperative spaces between the activists and the main factors of the strategic management area of an aforementioned metropolis are being observed that cooperation and accompaniment between activists and coordination between factors seem indispensible. Moreover, paying attention to the procedural issues and also communication issues of the strategic management process for Qom religious metropolis is one of other findings of the research.