Comparative-Deductive analysis of location of construction of health tourism complex based on SOWT strategic model and AHP analytic hierarchy process (A case study Qom city)

Since the construction of the Health Tourism Complex is convenient for providing patients and companions for treatment, rest and recreation, it is very important in the tourism issue and it can be effective in raising the status of Iran among the countries of the region, and also if such plans are implemented. In the country, there will be significant foreign exchange earnings; on the other hand, the city of Qom, a city on the margin of the desert, and the host of countless pilgrims, has a lot of potential in this area, which is felt to be highly sought after. The question now is what are the criteria and criteria for locating health tourism complexes? How to get the optimal site for construction of health tourism complex in Qom? This article is aimed at establishing a health tourism complex in Qom metropolitan area. The research methodology is applied in terms of the descriptive-analytical and deductive-comparative nature which uses the SOWT strategy and the AHP hierarchy process to reach the optimal site, and the most suitable site is selected from the three suggested sites. In this way, designing, discovering and extracting ideas has been used and information resources and resource selection methods have been used through library, field visits, and Internet search, and Persian databases have been used to perform the search.