Evaluation of Competitive E-Banking Criteria in Banking Industry of Iran

Electronic commerce and the emersion of banking technology besides fee income development are the main drivers of banks in the route for the competitive development of electronic banking. As this kind of income is more advantageous to the banks and their stakeholders, they are focusing on this kind of banking in their plans to achieve more competitive position which results in more market share. The purpose of this research is evaluating the competitive criteria of electronic banking in banking industry. The research is descriptive and the private bank experts are chosen as the statistical population. Data is gathered through customized questionnaire and the specified samples for filling this questionnaire are selected through non-random sampling. The data which its adequacy is evaluated through Bartlett's test and KMO measure is analyzed via confirmatory factor analysis. The goodness of fit is employed for evaluation of final model. The results demonstrate that some criteria combining as hard and soft kinds are effective in competitiveness of banks in electronic banking which highlights the importance of strategic leading for banks.