Survey The Factors Affecting Adoption of Information and Communication Technology by Saffron Farmer (Case Study: Rurals of Torbat Heydareih Region)
Although information technology has attracted a lot of attention, quantitative research has been carried out by farmers to measure the adoption of ICTs. The purpose of this study was to investigate the factors affecting adoption of ICT by saffron workers in the city of Torbat Heydareih. In 2017, 20 vilages randomly selected from 134 villages in Torbat Heydareih region and 20 questionnaires per each village were distributed in each village, which returned 384 questionnaires. SPSS-PLS software was used to investigate the hypotheses and variables of the research. The results of the study showed that between the ease of use and the perceived usefulness, ease of use and attitude of use of information and communication technology, perceived usefulness and intention of use, ease of perception and attitude, attitude and intent of use, facilitating conditions and perceived usefulness, meaningful relationship There is. Moreover, the results of the research showed that there is not a significant relationship between facilitating the conditions and the intention to use ICT.
Article Type:
Research/Original Article
Rural Development Strategies, Volume:5 Issue:4, 2018
531 - 547  
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