Problematic of self-emanicipation in virtual Space: Qualitative exploration how to express yourself among the micro influencer of instagram in Yazd

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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
The present study attempts to study that how to express itself among micro influencers. Using the qualitative approach and grounded method, micro influencers were selected and studied using theoretical and objective sampling. Sampling continued until the researchers concluded that new information would be the repetition of the former information. Data collected through the study of sources and interviews with experts and technical notes. After refining the initial code (combining overlap and exemplifier codes), the findings were presented in the form of a story line (including 25 main categories and one core category) and a paradigmatic model. The research paradigm model represents the flow of processes and activities that have occurred in the context of the study. Generally Micro-influenced stories from expressing yourself Indicates this fact that they through the virtual base and their transcendental motives and in the context of the normative anomy of society their own virtualization experience comes with different dynamics. Such a situation involves the subjective and objective world of the participants, and their world becomes problematical. In other words, their self-emancipation is constantly being manipulated in the face of the audience of several thousand, and it forces them to rethink their strategies in confronting these audiences.
Language:
Persian
Published:
Quarterly of Social Studies and Research in Iran, Volume:8 Issue: 1, 2019
Pages:
115 to 143
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