Critical Success Factors Analyses in Sustainable Supply Chain Implementation with ISM Approach (Case Study: Automotive Industry)

In recently years, the importance of environmental and social performances of industries beside their economic performance resulted in formation of a new concept and approach that is named sustainability. In today’s competitive world, different industries to achieve a competitive advantage and maintain their survival, needs to move towards achieving sustainability approach. The main problem is that, the implementation of this approach is simply not possible, and there are several barriers in this way. To deal with this, need to identify and understand the critical success factors. This study aimed to identify and analysis the critical success factors in implementation of sustainable supply chain management in the automotive industry. This paper proposes an interpretive structural modeling (ISM) approach to develop a structural model for evaluating the influential factors among recognized factors. After literature review, the 16 factors based on experts opinions have been selected. In presented research results, the factor of “top management commitment and support” is identified as the most effective and the factor of “Knowledge of competitive advantage” is identified as the most dependent critical success factor.