Investigating the role of urban branding in realizing the creative city (A case study of Urmia)

The famous cities are constantly trying to establish themselves as one of the new ideas for consolidating their place. One of these ideas is a creative city. By joining the Creative Cities Network, cities are struggling to boost their economic potential, and in pursuit of this growth, they have developed policies and strategies, one of which is city branding, since the city's main city branding mission is to contribute to the city's economic growth. The present research seeks to examine the role and effect of city branding on the realization of the concept of a creative city. The research is applied in terms of purpose, application and method of doing descriptive-analytical research. The results show a significant correlation between branding components and indicators of the creative city and adds and reinforces each other. Also, the results of urban areas ranking from the perspective of these components show that regions 5 and 1 are better than other regions, and given the fact that the title of the city is creative and not creative urban areas, therefore, the recommendation Urban management, in line with the balance of urban areas and the proper and equitable distribution of services, infrastructure, and ... to adopt appropriate policies and strategies.