The Nature of New Media

This research attempts to explain the nature of "new media", to describe their features and to compare them withtraditional media.Considering the increasing coexistence of humans with the new media, today, it is very essential to understand their nature. The results of this descriptive- analytical study showed that due to the distinct and emerging features ofthe new media, theycan be distinguished from other media;consequently,they havecreated new concepts and meanings and have deeply influenced all aspects of contemporary human life.Obviously,conducting any kind offuturology, management, interaction and monitoring or optimization of the modern media requires their identification