Provide an econometric model to plan the profits of automaker companies through customer satisfaction management, after sales services (Case study: Logan Pars Khodro)

Planning of companies profits through customer satisfaction management according to 4 main steps as: 1. Recognize the constitutive components of customer satisfaction and measure them, 2 . The integration of components and measurement overall customer satisfaction , 3. reviews how the impact overall customer satisfaction on the level of performance and activity company And (4) identify variables and the main parameters capable of maneuver on customer satisfaction and finally compiled program the company's profits. The main focus of this research has been focused on the third step that's mean modeling the effects of customer satisfaction on the level of performance and the company's profitability and the method used to investigate this topic and modeling it econometric approach and its Case Study is Logan Pars Khodro. It is necessary to mention in modeling the subject in addition to variable of customer satisfaction 3 The other variable 1. Household income, 2. prices Logan and 3. price of rival car (Peugeot 206) considered. The results showed that the variables of customer satisfaction, household income and the price of Peugeot 206 with sales and a result of profits have direct relationship and price Logan with company profits has indirect relationship. Variable of customer satisfaction from after-sales service has the greatest amount of influence on its profitability. This means that each unit increase customer satisfaction, 26.5 unit sales increases. So company of Pars Khodro can with invest and pay more attention to these factors increase the the profit from the sale of car. To run this research of software EViews and Spss is used.