The investigation of the role of social networks in branding the IRNA news agency

The purpose of this study is to investigate the role of social networks in branding the IRNA news agency. The present study can be considered as a descriptive-survey research and research project. The statistical population of the survey is all Tehran City news agency staff. That number is 600 people. For sampling, a purposeful sampling method was used in this research. Based on the Cochran formula, 234 employees of the Tehran news agency were selected as the statistical sample. Findings showed that the highest percentage of statistical samples of the research was in the age range of 31-40 years (57.83%). In the statistical sample, 63.05% of the samples were male and 36.95% were female. The results showed that the highest frequency in the field of education was in the research sample (64.25%) and the least amount is related to the master's degree (4.82%). Research findings suggest that social networks play a role in popularity, public acceptance, perceived information quality and perceived value of information.