Content analysis of Roshd-e- Dāneshāmooz magazine according to Plsek Creativity Model

The aim of the present study was content analysis of Roshd-e- Dāneshāmooz magazine according to Plsek Creativity Model. The research method was content analysis. The research population included all numbers of Roshd-e- Dāneshāmooz magazine and the research sample consisted of Roshd-e- Dāneshāmooz magazines which were published in the academic year of 1396-97. The research instrument was the checklist of content analysis, considering a coding scheme for checking. The coding scheme was made according to the parameter of Plsek directed creative cycle. The reliability of the checklist was .80, using Scott formula. Analysis of data, using Shannon entropy, showed that the observation of components was little and there was no consistency in the observation of most components in all dimensions. The result showed that to some extent, »the principle of attention« and its components were observed. Considering »the principle of escape«, one of its dimensions, i.e., »attention to details« has been observed. However, there was not much attention to the other components of »the principle of escape« such as »zoom out«, zoom in«, »reversing«, »substituting«, »flexibility« and »reinforcement«. Also, »The principle of mobility in practice« devoted a very low Coefficient of importance in Roshd-e- Dāneshāmooz magazine to itself. In general, the observance of components of Plsek Creativity Model was very low in Roshd-e- Dāneshāmooz magazine and there was not necessary consistency in observing most components in all dimensions.