Categorization of new product development using content analysis
Message:
Abstract:
Many manufacturers are confronted with the challenge of successfully implementing their new product development process. This challenge is generally normal, but there is no definite answer. Because every industrial cluster, every market, every production system, every society and every level has its own particular conditions. Therefore, a specific pattern should be considered for each production set, and perhaps for each unique company. These patterns can be similar in nature and type of elements, but they are completely different in terms of the quality of elements and function. For this purpose, in this paper, the results of identifying the components of new product development, especially in the food industry of Fars province, are presented. This research is a qualitative research of content analysis that initially extracted the measures in the process of development of the new product through comprehensive literature review and then was evaluated and corrected based on the opinion of 11 experts in the form of semi-directed interviews.Then, in a six-step process, content analysis was analyzed using the MAXQDA software using a categorization approach. The results show that the four main factors affecting the development of new products in the food industry are: technical development, conceptual development, market development and resource development. These four components are derived from 13 sub-components, 34 selective codes and finally 73 primary codes. Accordingly, it is recommended that any kind of product development in the food industry of the province, taking into account all aspects of this complex, is made.
Language:
Persian
Published:
Journal of Strategic Management in Industrial Systems, Volume:14 Issue: 47, 2019
Pages:
1 to 20
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