From Discoursing to Mainstreaming of BBC Persian on the Human rights records

One of the main pretexts of media attack on Islamic Republic of Iran has been the issue of human rights. BBC Persian is the most professional with the most audience among foreign news media outlet. Also the cases of Narges Mohammadi, Nazanin Zaghari, Omid Kokbabi and Mohammad Ali Taheri are the most frequent cases Among the all human rights cases. The focus’s paper is on BBC Persian and released mentioned cases. Cumulative review of these cases provided comprehensive results. For the purpose of research, qualitative content analysis method has been used with deductive - inductive approach. To get the all data, the 195 BBC website reports related to the research subject, were selected for a period of eight years. Then more than 303 codes were extracted that categorized in 53 groups. The categories, finally, were classified under two main axes of "selecting mainstream subjects" and "mainstreaming techniques". First, BBC identified rival discourses of the Islamic Revolutionary discourse and created mainstream around them. Then, identified different streaming techniques of which 6 are common in all cases of this research. The six techniques mentioned are "highlighting abnormal statements," "increasing the credibility of matching resources," "familiar narrators," "situational labels," "myths," and "proposing unsubstantiated claim".