Creativity in Internal Marketing with Performance Improvement Approach (Case study: Water and Wastewater Company)
Message:
Abstract:
Purpose
The purpose of this research is to provide a conceptual model of creativity in domestic marketing with a performance improvement approach in the water and wastewater industry.
Method
The method of analysis of this study was a Structural Interpretative Method (ISM). Using this method, the analysis of the proposed model was performed.
Findings
The results show that the variables of the comprehensive motivational system, the economic attitude towards the water industry, the comprehensive human capital system, the system of competence in appointments, prospects, and the formulation of strategy and process management in the hybrid region. Impact-dependency strength diagram An analytical method has been used to show that the variables in this area have a penetration power and a high degree of dependence. Ultimately, these dimensions are considered as key variables, or the key dimensions of internal marketing, and they have been particularly important for the implementation of internal marketing in the water and wastewater industry.
Article Type:
Research/Original Article
Language:
Persian
Published:
Journal of Innovation and Creativity in Human Science, Volume:8 Issue:32, 2019
Pages:
171 - 194
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