The Model for Impact of Technology Capabilities on Successful Implementation Open Innovation in the Media IndustryCase Study: IPTV in Islamic Republic of Iran Broadcasting
Message:
Abstract:
The purpose of this paper is to present a model for impact of Technology capabilities on Successful implementation open innovation in the media industry in IPTV. This research is a fundamental research which is due to the novelty of research on innovation in the media, especially in Iran, in this research, semi-structured interviews with emphasis on exploratory approach were used. The method used in this research is a combination of exploratory hybrid techniques. In the qualitative section, 18 IPTV experts in IRIB include deputy, senior and executive advisers, directors and managers were chosen. The interview results were analyzed based on the theme analysis technique. In the second phase of the study, with the quantitative approach of the model, extracted in the first phase of the research, based on a survey research strategy conducted by media experts in the field of IPTV was carried out. The relevant statistical sample is 53 executives and senior experts in the field of IPTV in the IRIB. In order to investigate and present the final model at this stage, structural equation approach with Smart PLS.2 software was used. Based on the results of the theme analysis, 9 concepts in Technology capabilities and 14 Concepts of successful implementation of open innovation explained which, with optimal fitting indicators, has positively and significantly influenced the Technology capabilities on the successful implementation of open innovation in the IPTV field in IRIB
Language:
Persian
Published:
Scientific Journal of Audio - Visual Media, Volume:13 Issue: 29, 2019
Pages:
31 to 52
magiran.com/p1994507  
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یک‌ساله به مبلغ 990,000ريال می‌توانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
  • حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران می‌شود.
  • پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانه‌های چاپی و دیجیتال را به کاربر نمی‌دهد.
دسترسی سراسری کاربران دانشگاه پیام نور!
اعضای هیئت علمی و دانشجویان دانشگاه پیام نور در سراسر کشور، در صورت ثبت نام با ایمیل دانشگاهی، تا پایان فروردین ماه 1403 به مقالات سایت دسترسی خواهند داشت!
In order to view content subscription is required

Personal subscription
Subscribe magiran.com for 50 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!