An Analysis of the Conceptual Metaphors of the Presidential Elections in TV debate 2017

During the 12th presidential election, three electoral debates on political, economic and cultural issues were held by the national media. In each of these debates, each of the six candidates in the two mainstream parties fundamentalist and reformist expressed their opinion isochronous. In the present paper Using the concept of metaphor, we seek to answer this question What are the main signs of these debates, and what message they are transmitted to the discourse of the country? The comparative study of the TV election debates (four main candidate Rouhani , Jahangiri , Qalibaf ,Raissi) has expressed based on six types metaphorical modeling and explanation، reconceptualization ,categorization , emotional perspective, creating intimacy and comic creation that there are intense ideological and discursive conflicts within the political structure of the Islamic Republic of Iran and often expressed in conceptual metaphors during the presidential elections of 2017.