Representation of Chadori Women in IRIB TV Series

One of the main functions of the media is representing the realities of the world for the audience, and often the audience perception of the world is shaped by media. The chador as the preferred veil of Islamic religion is a cultural phenomenon that has been featured over the years on television. The research seeks to answer the question of how chador has been represented in IRIB in the years after the Islamic Revolution. In this research, we use quantitative content analysis method, to analyze the characters of forty most viewed TV Series that broadcasted from IRIBTV in the years after the Islamic Revolution. So, a total of 107 chadori characters of these series have been selected and studied. For data analysis, spss software and descriptive and inferential statistics (chi-square test) were used. Research findings suggest that the IRIB did not have a decent performance in the post-Islamic period in terms of representing chador in TV series characters, So that chadori women do not have a strong presence in the national media, or they often have a variety of weaknesses and difficulties that are more than those of non-chadori women. Chadori women are meaningfully depicted, elderly, lack of university education, middle and lower classes of society, have mental and psychological problems and have a moderate and ugly face. Accordingly, chador is introduced as a cover for a woman that no audience tends to accept and probably does not model her.