Strategies Formulation for Development of Horticultural Crops Processing Industries in Markazi Province

Despite the capabilities of Markazi province in horticultural products, and development of related industries, the challenges such as the lack of proper strategies for development of Horticultural Crops Processing Industries, has led to failing in utilization of Value-Added Benefits of its products in the province. Therefore, the present study was conducted to formulate strategies for the development of Horticultural Crops Processing Industries in Markazi province. For this purpose, the SWOT analysis method was used in this research. The data of this survey research was collected by questionnaire and analyzed by SPSS software. The statistical population of this research include 41 managers and experts of agricultural industry and horticultural processing industry owners in Markazi province. The results showed that the high added value of horticultural industry products and the high cost of product inputs for processing industry owners were considered as the most important strengths and weaknesses respectively. The existence of national tendency at the three levels of decision-making to support of Agro-Processing industries and the need for horticultural processing industries to Capital in circulation in the working season, respectively, have been identified as the most important opportunities and threats for the development of these industries in the Markazi province. Development of Horticultural Crops Processing Industries in Horticultural production poles, modernization of horticultural processing industries and equipping them with appropriate technology and human resource empowerment in the field of horticultural industry are strategies that can development these industries in Markazi province.