The Investigating of Factors on Rural Tourism Management Strategy by Using SWOT Technique and QSPM Matrix in Kermanshah Province

The present paper was done by using of survey method, field studies and determining strengths, weaknesses, opportunities and threats method (SWOT) to provide strategies for sustainable development of tourism in rural areas of Kermanshah province. For this purpose, at the first, the internal and external factors affecting on rural tourism management in Kermanshah province were identified and in the next step, the QSPM matrix was analyzed and formulated. The validity of the research tool was confirmed by the experts and its reliability was calculated by the Cronbach's alpha coefficient. The survey population included 50 persons of experts and managers of the Cultural Heritage and Tourism Organization of the Kermanshah province, that 17 person of them were purposely selected. Findings of the research showed that among the four strategies in order to develop rural tourism from the point of view of statistical population, offensive strategies are the most appropriate strategy. According to the results of the quantitative strategic matrix, we can consider the following strategies in order to manage the more effective rural tourism. The priority order of strategies is based on the overall weight and weight of those in modification and motion toward sustainable development. For example, "review for optimal and objective use of tourism benefits" strategy has a high appeal in terms of impleentation of sustainable rural tourism management. Also, the results showed that according to the managers and experts views, the central strategy is a revision strategy with 3.61 score (WO).