The Impact of Investor’s Perception of Risk on Portfolio Management (Case Study: Active Investor’s Mashhad Stock brokers)

Investor’s decision making is a subject of considerable debates in behavioral finance. Behavioral finance refers to how people make decisions under uncertainty conditions. This paper is devoted to The impact of investor’s Perception of Risk on Portfolio Management. It is an applied study of descriptive-surveying type used to gather the required data through questionnaires. A simple sampling was used and the final sample included 104 investors. Investors were questioned about 24 possibly influencing factors of investor’s reception of risk and 21 influencing factors Portfolio Management in the form of a Likert Scale. The data from questionnaires with SPSS and Smart PLS software using structural equation modeling (path analysis) were analyzed. Results of the study indicated that risk perceived risk factors directly and affecting the perceived risk indirectly is effective on the portfolio management.