A comparative study of business ethics and Commercialism (Between merchants and students in Rasht and Rezvanshahr Gilak, effort and leave)

The aim of this study provide an explanation of the basis of ethnic Commercialism Three ethnic groups among students in University of Gilan, Gilak, effort and leave. To explain the findings of the theory of the Protestant work ethic and the spirit of capitalism, Weber and Bourdieu's theory of achievement motivation Mkkllnd and formations were used. The population consisted of 124 students left, Gilak and effort at the University of Gilan, Rasht, along with 69 people from merchants Rezvanshahr and that as a chain or snowball sampling were selected. First, using the model of ideal type Weber's ideal type of interview transcripts of the merchant market in Rasht was extracted.Then this model among students of three different ethnicity sociological analysis through in-depth interviews were conducted. The results indicate that students leave in terms of both economic and social and cognitive characteristics of the type of ideal market close and students of both ethnicities other than that type Faslhdarnd. In fact, the cultural foundations in with some relatives may be effective for mold growth Commercialism.And in particular for strengthening the foundations of ethnicity can be used to successfully help market it. Accordingly, due to the mental construction of ethnicity in development planning is necessary