Presentation of strategies for changing organizational culture based on the framework of competitive values and cultural dynamics in IRIB

Organizational culture is one of the tools for measuring the function of organizations. Moreover, organizational decisions taken by a shift in organizational culture affects the functions of the organization and increases its effectiveness. The current research aims at identifying the desired organizational culture in the Islamic Republic of Iran Broadcasting (I.R.I.B) to provide strategies for cultural change. The research method is mixed. Evaluation indicators, components, aspects of organizational culture, and field threats and opportunities were identified by interviewing the media correspondents. Then these indicators were integrated with a tool for measuring organizational culture to identify the status of I.R.I.B.’s organizational culture in line with competitive values, levels of cultural dynamism and the six organizational features, in both existing and desirable situations. Subsequently strengths and weaknesses have been extracted. The statistical population of the research includes news, TV broadcast and planning fields. The research findings show that the dominant discourse in the current status of organizational culture in I.R.I.B. is hierarchical and cultural convergence is not observed in the levels of cultural dynamism and the six organizational features. While in a desirable situation, the emphasis should be placed on the characteristics of both progressive culture and market culture. Meanwhile, by using SWOT (strengths, weaknesses, opportunities, and threats) techniques, strategies in the areas of “structure and planning”, “content and message”, “infrastructure and technical”, cyber space and human resources have been planned and suggested.