Strategic planning of tourism tourism development in the spa springs Using the SWOT technique(Study: bacon banned hunting area)

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Article Type:
Research/Original Article (بدون رتبه معتبر)
Abstract:
Touristism means having therapeutic facilities or improving some of the diseases of tourists by using natural resources, in other words, traveling in order to treat a specific illness such as psoriasis, arthritis, rheumatism, or problems. The respiratory system uses natural resources such as spa and mineral springs, salt lakes, sludge, radioactive gravel, vegetative baths, sunlight and water. The purpose of this research is to investigate the capabilities of Bazman's prohibited hunting ground in attracting health tourism and presenting its strategic plan and development. The method of doing this descriptive-analytic research was using SWOT to identify the strengths, internal weaknesses, and opportunities and external threats of the development of health tourism in this city. The results of the application of the method indicate that the strengths and strengths available to develop this activity are much more than the bottlenecks and internal weaknesses as well as the external threats and, accordingly, the development strategies (so) for the development of this sector Are in the top priority. Also, the analysis of the research findings suggests that the problems associated with the unknown stay of therapeutic tourism in the prohibited hunting area and the lack of coherent and coordinated planning according to the nature of the tourism-therapeutic activity as an interdisciplinary factor are those that It should be addressed to expand the country's health tourism. The infrastructure and infrastructure of each region, as one of the most fundamental forms of supply in the tourism industry, provides the largest amount of income for the host communities after the transportation and tourist industry
Language:
Persian
Published:
Journal of Geography and Human Relations, Volume:1 Issue: 4, 2019
Pages:
364 to 383
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