Model of Tourists’ Future Attendance of Local and Traditional Sport Festivals Based on Service Infrastructures

Service quality is one of the most important factors which leads to tourists’ satisfaction and future attendance. The main aim of this study was to design the model of sport tourists’ future attendance in local and traditional sport festivals based on service infrastructures. Thesample consisted of 375 sport tourists who participated in Gorush wrestling, Alish wrestling and horse riding festivals in Golestan province. Chen (2011) sport service quality questionnaire and Shonk (2006) future attendance questionnaire were used. For data analysis, the normal distribution of data were checked and confirmed; then, SPSS was used in descriptive and inferential statistics and AMOS was applied to describe path analysis. The results indicated a significant relationship between service quality and satisfaction and sport tourists’ future attendance (r=0.67, P≤0.05). Also, among all dimensions of service quality, trust had the most effect on the tourists’ satisfaction (β=0.42, P≥0.05). Therefore, professional human resources that have expertise proportionate to the provided service can provide grounds for sport tourists’ future attendance through creating trust and improving their satisfaction.