Investigating the Effect of Psychological Factors on Purchasing Intent and Customer Obligation (Case Study: customers of Hackopian Mashhad Clothing Company)

The purpose of this study was to investigate the psychological effects of factors on purchasing intention and customer commitment in the first half of 1398. Statistical Society of Mashhad Mashhad Garment Clients. In order not to limit the population of the population, using Morgan's table, 385 people were selected as the statistical sample. The questionnaire was randomly distributed among them. This research is descriptive-correlational. The questionnaires were obtained using Cronbach's Alpha coefficient higher than 0.7, which means that the instrument has the appropriate reliability. In this research, descriptive and inferential methods were used to analyze the data. Using SPSS software, Pearson correlation coefficient and t test were used. Based on the hypothesis test, the psychological impact on the intention to buy approved customers and the psychological impact on the accrued customer was confirmed.