Analysis of affecting factors of Tourism industry of Tabriz City from Prespective of Domestic Tourists

The tourism industry plays an important role in the economic cycle of the countries, and predictions made by some global organizations show that the tourism industry will play a more important role in the urban economy over time, In this regard, the aim of this study is to identify factors affecting the growth and development of tourism of Tabriz city. The present research is based on the nature of applied one. Data gathering was done through a questionnaire. it was developed based on five economic indicators, infrastructure, socio-cultural, services and diversity of environment and brand., validity and reliability were calculated for different dimensions by Alpha-Cronbach's test. The statistical population of this study is one million domestic tourists who traveled to Tabriz city in 1396 ., 384 Sample were selected with a 0,05 error rate and 95% confidence intervals, Using the Cochran formula. To analyze the data of the questionnaire, the exploratory analysis based on the principal components and Kruskal-Wallis test was used in SPSS 24 software. Finally, the analytical analysis summarized the variables of research in 14 factors, which explained 62.26 of the factors that affecting the growth and development of tourism of Tabriz city. The results show that the first factor in the prosperity or lack of prosperity of tourism in Tabriz in relation to advertising or lack of advertising of touristic attractions in Tabriz, socio-cultural issues, including language and different life style in Tabriz, quality of Services and hospitality of the host community has a great effect on the tourism promotion and prosperity of Tabriz city. Also, the results of the research showed that The effect of research indicators versus the research hypothesis on tourists with different income and education groups is the same.